To celebrate Hi-Tec’s 50th anniversary, a crafted integrated campaign was created to honor the brand’s rich heritage while propelling it into its next 50 years. The campaign aimed to attract future audiences while honoring loyal fans, embodied by the concept of "Original Since." This juxtaposition was brought to life through the immersive experience of a "run through time," seamlessly connecting the past, present, and future of Hi-Tec.