To mark HI-TEC®’s 50th anniversary, FUTUREBORN® created the #RunThroughTime campaign, a journey through the brand’s untold history, brought to life through bite-sized storytelling and digital craft.

At its core: 5X 15-second animated videos designed for sharing, each revealing the story behind an iconic HI-TEC® shoe, like the King’s Cup boot worn by Roy Keane in his debut season at Manchester United.

The campaign additionally included an interactive “Run Through Time” microsite, a large-scale 3D anamorphic billboard in Johannesburg, and other attention-grabbing touchpoints. The result? HI-TEC®’s best e-commerce month to date, and a cultural reawakening for the brand.