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The future of sneaker care

Sneakerlab

  • GLOBAL LAUNCH
  • 2019
  • Concept
  • 3D Product Visualisation
  • Procedural 3D Animation
  • Post Prodcution
  • Sound Design

Every sneakerhead knows that one drop of dirt can ruin a pair of sneaks. What they don’t know is, how easy SneakerLAB can get them back to looking box fresh. All whilst saving the planet.

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How do you showcase the power of the latest biotechnology in a way that sneaker heads will love? 

We made the invisible visible. Sneaker LAB now presents the future of sneaker care.

CLEAN | CARE | PROTECT: A 3 step shoe care routine that involves Sneaker Cleaner, Odor Protector and Sneaker Protector to transform the future of sneaker care. 

At the heart of this approach, was a superbly crafted story that would break on leading sneaker sites like Hypebeast and demonstrate the technology in a visually immersive video. A showcase of how each Sneaker LAB product carefully applies biotechnology to create an effective, environmentally friendly solution for all shoe cleaning needs. 

THE TRILOGY

Sneaker LAB is about the Future of Sneaker Care. Their products are environmentally friendly, biodegradable and their packaging is recyclable. The Cleaning system requires 3 steps.
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CLEAN

Sneaker Cleaner is unlike many products on the market in that it does not contain any soap or harsh chemicals. Instead, we harness the same cleaning power that mother nature uses; bacteria. The bacteria that we use is bioengineered to break down dirt at the molecular level and continues to work long after application.

CARE

Odor Protector is designed to treat the cause of bad smells, not the symptoms. That unwanted odor that can sometimes be found in your shoes is actually caused by bacteria. So we decided to fight fire with fire. Our formula contains bioengineered bacteria that feeds on the bad odor emitting kind and continues to work long after the first application.

PROTECT

Sneaker Protector uses a water-based formula containing polymers that coat the fibres of your shoes, which prevents stains from setting into the fabric. Our formula also contains sunscreens to help prevent premature fading from the sun’s harmful UV rays.

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The Future Of Sneaker Care film was a key piece of communication for our global launch, positioning Sneakerlab as a category leader focussed on sustainability. The Futureborn team created stunning visualisations, making the invisible intrinsic of our product visible for our customers on a microbial level. Simply incredible.
Founder – Jo Farah
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