When our friends at Uncle Rooneys asked us to develop a brand identity for their medicinal-grade cannabis products, we couldn’t resist the opportunity. After some in-depth “brand immersion,” we were ready to go. From the logomark to the color palette, our design choices were inspired by the aesthetics of the cannabis plant and Uncle Rooney’s unique production processes.

The result? A fresh corporate identity that Uncle Rooney’s thinks is pretty dope.